The Challenge
Modern Curtain and Rug Company, a 40-year-old family-owned carpet store faced increasing compeition, stagnant sales and largely commercial carpeting sales. Droz facilitated meetings with family members and conducted research that demonstrated a trend towards upscale casual home furnishings.
The Solution
Leveraging the family name of Weiss, Droz developed and executed a fully integrated brand, including a new name, logo, advertising campaign, public relations and merchandising concepts.














Expand Your Brandwidth
Droz Marketing, LLC
4916 Liberty Ave.
Pittsburgh, PA 15224
412.338.1818
info@droz.com
8am-5pm, M-F
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