UPMC Health Plan
A BETTER CHOICE
UPMC Health Plan has developed an aggressive marketing strategy to position their program against major competitors. One of the most important elements is the open enrollment packet. Because many corporations offer a choice of plans, UPMC Health Plan needed a fully branded system of materials that was easy to understand and not overwhelming.
The solution involved making enrollment easier by:
- Defining a Preferred Reading Sequence (PRS)
- Designing a branded literature system that allowed prospects to experience the benefits of UPMC Health Plan
Expand Your Brandwidth