The Challenge
The Center for Bioethics and Health Law at UPMC needed a compelling way to reposition the concept of organ donorship, dispelling misconceptions, promoting education and increasing organ donorship throughout the Pittsburgh area.
The Solution
Droz Marketing created the “Organ Donors Matter” brand, tying together a fully integrated campaign which included the mobile website, posters, collateral, advertising, event text campaigns, an exhibit display, a variety of premium giveaways and sponsorship of “Mile 8”, an awareness program associated with the City of Pittsburgh Marathon.












Expand Your Brandwidth
Droz Marketing, LLC
4916 Liberty Ave.
Pittsburgh, PA 15224
412.338.1818
info@droz.com
8am-5pm, M-F
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