Symbol Technologies
CUSTOMER ACCESS TECHNOLOGY
The Challenge
Symbol Technologies, the world leader in bar coding and related scanning technology, wanted to develop a presentation to selected CPG brand managers to define and represent Symbol’s leadership in the m-commerce space. In doing so, they wanted to gain their commitment to particpate in test promotions of their brands in a live retail environment. Symbol asked Droz to assist them in developing and executing this presentation to accomplish introducing the new platform and benefits of product to buyers.
The Solution
Droz formed a Symbol SWAT Team to develop a comprehensive message platform and PowerPoint presentation that represented the specific value proposition to CPG brand managers. This message included the specific branding, ROI and wallet-share benefits.
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Droz Marketing, LLC
4916 Liberty Ave.
Pittsburgh, PA 15224
412.338.1818
info@droz.com
8am-5pm, M-F
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