Symbol Technologies


The Challenge

Symbol Technologies, the world leader in bar coding and related scanning technology, wanted to develop a presentation to selected CPG brand managers to define and represent Symbol’s leadership in the m-commerce space. In doing so, they wanted to gain their commitment to particpate in test promotions of their brands in a live retail environment. Symbol asked Droz to assist them in developing and executing this presentation to accomplish introducing the new platform and benefits of product to buyers.

The Solution

Droz formed a Symbol SWAT Team to develop a comprehensive message platform and PowerPoint presentation that represented the specific value proposition to CPG brand managers. This message included the specific branding, ROI and wallet-share benefits.


Droz Marketing is AMAZING. In less than 2 months, they helped us transform our brand, website, marketing materials and overall voice and leverage our move. The entire staff is responsive, innovative and hits the nail on the head every time. Also, Dan makes it all fun, including getting us all addicted to 100 Grand candy bars.”

APRYLE DAVIS, Marketing Director, Markosky


“If I had one phrase to describe our experience with the Droz team, it would be ‘surprising, yet obvious.’ Virtually everything they do exceeds our expectations, not just because it solves the problem in a creative way, but expands our possibilities. They elevate the role of marketing and get everyone involved.”

– CRAIG ELIAS, Executive Director, Architectural Woodworking Institute


All of us at Propel continue to be thrilled with the service that Droz provides to us. Somehow, you guys consistently manage to deliver products that are right on target and right on time. When I look at our website, brochures, the publicity, our letterhead and other printed materials, I am so pleased. Everything looks so sharp and well coordinated…Our meetings seem as though we are having a casual conversation, but they always have an agenda and believe me, they make sure we get through it! Thanks for being such a great partner.”

ANNE D’APPOLONIA, Marketing Director, Propel Schools


Thank you for all your work on Operation TARGET. You were always a great pleasure to work with and you put together a terrific campaign. (We) were very lucky to have been able to collaborate with such a talented, professional and nice crew.“

HARRY LITMAN, United States Attorney for District of Pennsylvania


Droz Marketing has been our turn key solution for everything we needed, from branding to our website. They defined a strategy to enable us to further penetrate our markets, helped us define a unique position in the marketplace, developed our web strategy and marketing communications..everything. They’ve really helped us create a consistent brand and have worked well with everyone in the firm.”

EVAN SEGAL, CEO, Dormont Manufacturing


Before we were Weisshouse, we were Modern Curtain and Rug Company. Dan pointed out that we weren’t modern, we didn’t sell curtains, and rugs meant a bad hairpiece. Droz turned us around with a powerful brand, website and strategies that help us dominate our market. They are truly partners. They came up with the WeissCrispy Treat and the general Weissification of the world, and a brand that increased our exposure, our sales, our margins, and the magnitude of my migraine headaches.”

LOU WEISS, Head ‘Weissguy’, Weisshouse Design Store


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