CUSTOMER ACCESS TECHNOLOGY
Symbol Technologies, the world leader in bar coding and related scanning technology, wanted to develop a presentation to selected CPG brand managers to define and represent Symbol’s leadership in the m-commerce space. In doing so, they wanted to gain their commitment to particpate in test promotions of their brands in a live retail environment. Symbol asked Droz to assist them in developing and executing this presentation to accomplish introducing the new platform and benefits of product to buyers.
Droz formed a Symbol SWAT Team to develop a comprehensive message platform and PowerPoint presentation that represented the specific value proposition to CPG brand managers. This message included the specific branding, ROI and wallet-share benefits.
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