School districts resist charter schools because they redirect student funding. In addition, in the case of a charter “Network”, each school population needs to feel a local sense of community and part of the larger systematic Propel community.
Droz Marketing created a brand architecture and template that allowed each school to individuate while maintaining the brand equity of the Propel Brand. This individuation extended to the school name, individual school website/portal and the materials used to promote each school and program, while maintaining a consistency that connected each school to the overall Propel brand.
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