J.B. Hanauer & Co.
One of the country’s largest retail bond brokers, located in New Jersey. When the equity markets were strong, debt markets suffered, so Hanauer wanted to offer asset management services to its customers without compromising its position.
Droz created a branded Wealth Management Program, packaging Hanauer’s services and products and supporting brochures with PR and newsletters. In addition, we provided training guides for the sales force to help them make the transition from bonds to stocks. The program consisted of:
- Branding tag(s)
- Collateral materials
- Advertising and Public Relations
- Marketing training
- Strategic Planning
Expand Your Brandwidth