icarnegie
CERTIFYING EXCELLENCE
The Challenge
icarnegie a wholly owned subsidiary of Carnegie Mellon University wanted to develop a means by which computer science courseware could be delivered online to individuals at community colleges, corporations, or at home, thereby leveraging the equity of their core brand without diluting its credibility.
The Solution
Droz created a new brand, incorporating the interactive “i” and, through the tag line, emphasized that icarnegie’s value proposition is granting a university degree-level certification. Droz developed and executed all aspects of the brand, including:
- Name, logo, corporate ID system & tag line
- Collateral materials
- Advertising and public relations
- Online product and informational website
- Strategy and presentation for funding rounds
- Sales and marketing skills training
FEATURED PROJECTS















Expand Your Brandwidth
Droz Marketing, LLC
4916 Liberty Ave.
Pittsburgh, PA 15224
412.338.1818
info@droz.com
8am-5pm, M-F
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