Over 137 graduate programs in 10 Schools, each of which had their own web presence, making it hard for potential students to learn about the common graduate expereience at Duquesne as well as the diversity of programs. A Graduate School Marketing Program was needed to unify the programs under a common ‘brand’ and execute it through both online and promotional and informational materials offline.
Droz created the “Grad School Connection” brand that could tie together an integrated campaign including the online portal, collateral materials and advertising. In addition, newsletters, brochures, posters and advertising were prepared to complement the changes in the site, drive traffic and provide consistent messaging to all the targeted audiences and venues.
Expand Your Brandwidth