BENEFITING YOUR FUTURE
One of the nation’s leading providers of executive benefit programs recently acquired ECA Company, an executive compensation firm, so it could expand its services to Fortune 500 firms. Needing a new brand and position to reflect its growth and added services without diluting the strong brand awareness of either company.
A comprehensive branding audit and several facilitations were conducted to assess the needs and direction of CharonECA’s branding initiatives. Ultimately an “endorsing” brand was chosen to create added credibility for the new firm without sacrificing existing brand equity. This endorsed identity was developed and executed in the following forms:
- New name, logo and corporate identity system
- Complete collateral program, representing market focus
- Announcements, press kits and editorial coverage
- Website development
Expand Your Brandwidth