Armstrong / WJG Armstrong
QUALITY DOESN’T COST, IT PAYS!
WJG is a sister company to Gustine, and has been primarily involved with construction of its own properties. The firm wanted to expand beyond the regional market to focus on retail construction management on a national level and to establish itself as a national leader in retail construction management.
An endorsed identity was developed to position WJG as a leading division of multi-billion dollar parent company, Armstrong, Inc. In addition, a branded method of construction planning and supervision was defined and publicized in trade publications. Public relations created name recognition and credibility on a national scale. Initiatives included:
- Developing a marketing and branding strategy
- Developing a new brand and logo
- Creating national editorial placements
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