All marketing techniques rely on a single overarching methodology: ongoing communication. All relationships depend on it.

So, there are eight words that, if you can master saying them, will enable you to communicate your value, your concern and your capabilities. Here they are:

“Let Me Put You On Our Mailing List.”
Whether it’s their snail mail address or their email address, having someone’s address is the only way you’re going to be able to communicate, educate, inform, and tangibly express your value. With these words, you can open doors and leverage your valuable relationships with your clients, referral sources, networks and targeted audiences.

And Once you get that address, communicate. Communicate to create greater client loyalty, repeat and cross sell opportunities. Communicate to create more referrals. Communicate to create more awareness to prospects.


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