Droz Dominates ‘Marketer of Year’ Awards (Again)!

Once again, we are pleased to announce that the American Marketing Association (AMA) has recognized Droz Marketing clients as “Marketers of the Year” in 5 out of 10 categories, making us, for the fifth consecutive year, the largest winner in the nation. In the past five years, Droz clients have garnered 26 such awards including the coveted “Grand Marketer of the Year ” and “Agency of the Year,” unprecedented by any marketing firm or agency in America. Dan Droz attributes the accomplishment to “the willingness of our clients to be open to new ideas.”

Each year, the AMA bestows one organization in specific categories with a “Marketer of the Year” award, dubbed the ‘Oscars of Marketing,’ for both the creative work and ultimate success of their marketing campaigns. Design firms, ad agencies and marketing departments from the region’s largest companies submit their best work to a panel of marketing gurus chosen by the leadership of the AMA, to showcase the top marketing campaigns produced in a given year. This year, Droz clients who won “Marketer of the Year” Awards were:

Photo Caption: From Left to Right: Dave Duffy/Pike Run, Dan Droz/Droz Marketing, Tom Dougherty/MarketWISE, Rob Handley/Droz Marketing, Jackie Lesjak/Special Pathogens Laboratory, Marty Davis/M Davis Group, Evan Stein/Green Light Wireless, Jack Rihs/Special Pathogens Laboratory

Special Pathogens Laboratory 

Special Pathogens Laboratory, a world leader in the detection, control, and remediation of Legionella and other waterborne pathogens, won in the “Minority & Women Owned Business Marketing” category for a multilevel branding infrastructure to differentiate the company from competitors, and integrated branding which distinguishes individual programs, products and services. Janet Horsch, Vice President of Marketing & Communication, was delighted at the recognition and appreciative to the work that Droz has done to “generate new business, attract successful channel partners and restore our position of industry leadership.”

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M Davis Group

M Davis Group, a Pittsburgh-based industrial auction house specializing in food processing equipment, won the “Professional Services Marketing” category for a complete rebranding and refocusing of their promotional efforts – including a dynamic new corporate identity, extensive new website, revised collateral materials, direct & online marketing and a unique in-house equipment staging strategy. “As a result of our marketing and growing reputation, we are now the preferred auctioneer of over a dozen major corporations including Kraft/Heinz, Nestle, Borden, Dairy Farmers of America, Dean Foods and Niagara Bottling.”

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MarketWISE

MarketWISE, a start-up consulting and technology firm specializing in providing data aggregation for energy providers, won in the “Financial Services Marketing” category, that included a branding strategy, marketing campaign featuring a full corporate identity hierarchy, collateral system, mascot development, tradeshow display and marketing infrastructure. Tom Dougherty, CEO of MarketWise, credits Droz with “articulating our position in the market, elevating us to a position of competition and creating a systematic way of moving qualified prospects through our marketing funnel, nurturing leads so prospects were more favorably disposed towards our services,”

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Pike Run Club & Lodge

Pike Run, a small private club in the Laural Highlands, won in the “Restaurant, Hospitality or Travel Marketing” category for it’s outstanding rebranding, distinctive communications materials and refocused marketing strategy geared for a younger demographic. Board Vice President Dave Duffy, was also surprised at the recognition and appreciative to the work that Droz had done to move the company, noting that “Based on conversion in reducing attrition, “Chairman’s Membership” conversions and event sponsorships, the new marketing effort has proved be extremely effective.”

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Green Light Wireless

Green Light Wireless, a local wireless provider competing with larger wireless/cable providers, won in the “Technology Products & Services Marketing” category for a visibility/awareness campaign targeted to the building level, utilizing an edgy new brand persona applied to a variety of community-based marketing communications. Evan Stein, Founder and Managing Partner, was also happily surprised at the recognition and appreciative of the work that Droz has done to move the company from being a relatively small player to a more recognized competitor in the market, turning more and more Pittsburgh neighborhood into “Green Light Districts.”

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