Becca Droz Goes for $1 Million on “The Amazing Race”
PREMIERES THURSDAY, MARCH 30, 10/9c Becca Droz, daughter of Cathy and Dan Droz (of Droz Marketing) will be a featured cast member in the upcoming season of the Emmy Award-winning CBS reality show, “The Amazing Race,” debuting on Thursday, March 30th, at 10 PM (ET)....
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Wall Street Journal, ABC News & Yahoo Feature Droz Family
WATCH VIDEO: ABC News On the Road — One Family's Holiday Card Tradition For the past 37 years, the Droz family has taken a picture in front of a numbered highway sign for their annual holiday card. Happy New Year! WATCH VIDEO: ABC News Family Takes Picture in Front of...
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Droz Marketing Published Books — Featured
Click Here! How to Attract, Convert & Transform Strangers Into Customers Every day, millions of small business owners, perhaps like you, wake up to face the challenges of getting and keeping customers. And, increasingly, you’re hoping your website can help. But,...
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Droz Dominates ‘Marketer of Year’ Awards (Again)!
facebook Twitter Youtube Google+ Once again, we are pleased to announce that the American Marketing Association (AMA) has recognized Droz Marketing clients as “Marketers of the Year” in 5 out of 10 categories, making us, for the fifth consecutive year, the largest...
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Marketing Fitness
facebook Twitter Youtube Google+ There’s an old story about two guys on a hike in the woods. They see a bear, and one of the hikers carefully goes into his backpack and starts putting on his pair of running shoes. His friend looks at him and says, “What are you...
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Differentiation
facebook Twitter Youtube Google+ The biggest marketing problem that most businesses face is differentiation. No matter how unique you think you are, your prospects and customers have many choices, and often can’t see noticeable differences between you and your...
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Identifying Problems & Solutions
facebook Twitter Youtube Google+ Your product (or offering) needs to be a solution to a problem your customers (or prospects) have. We call it a product, but this includes services and experiences, as well. Anything that you do to solve the problem could be considered...
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Positioning
facebook Twitter Youtube Google+ Positioning is what you do and say to differentiate yourself from the competition. …what you do to create the perception of value and difference by the appearance of the product (design) and the words you use (framing) to describe it....
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Economical Promotion
facebook Twitter Youtube Google+ It costs a lot to communicate with people. If you have to pay a lot for each set of impressions that lead to a sale, then you risk having a high acquisition cost-per-customer (CPC). Here are some examples of how to keep costs low and...
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Progressive Selling
facebook Twitter Youtube Google+ Because perceived risk is one of the greatest obstacles to the decision to buy, gradual thresholds make it easier to gain confidence and reduce risk in the mind of the prospect. “Starting Points,” therefore, become an important element...
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Retention
facebook Twitter Youtube Google+ Five Techniques for Keeping Clients The goal of a retention strategy is to create loyalty and to motivate customers to award you new business. Loyalty is fostered first and foremost by providing quality products and services. In...
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Referrals
facebook Twitter Youtube Google+ Five Techniques for Generating Referrals Who is a referral source? Anyone. Every past and current client, every staff member, every friend, relative and social contact, every professional and supplier… is a potential referral source....
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Prospecting
facebook Twitter Youtube Google+ Five Prospecting Techniques Prospecting refers to the process of creating awareness, interest and motivation directly with prospective customers without intermediary referral sources. Prospecting tactics include networking,...
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Eight Most Important Words in Marketing
facebook Twitter Youtube Google+ All marketing techniques rely on a single overarching methodology: ongoing communication. All relationships depend on it. So, there are eight words that, if you can master saying them, will enable you to communicate your value, your...
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Making Services Tangible
facebook Twitter Youtube Google+ Service providers face a unique problem in that the deliverable is intangible or ‘invisible.’ Unlike tangible products, invisible products are impossible to ‘test drive.’ Harry Beckwith, in his 1997 book, Selling the Invisible, defined...
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Developing Service Products
facebook Twitter Youtube Google+ A ’service product’ may seem like an oxymoron, because, by definition, services aren’t tangible. However, it is possible to frame intangible services as concrete deliverables by incorporating some of the following steps: Understanding...
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Danger of Price Reduction
facebook Twitter Youtube Google+ Some small businesses, attempt to compete by being lower priced. If you’ve figured out a way to produce or deliver a product for substantially less than a competitor, kudos to you. But, usually, it’s only the large businesses that...
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Developing a Prospect Pipeline
facebook Twitter Youtube Google+ If you were a reporter, more information would cross your desk in a day than most people might see in a week. As a reporter, you could receive as many as 100 press releases a day, so what you want is information that’s easy to read,...
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Expand Your Brandwidth
Droz Marketing, LLC
4916 Liberty Ave.
Pittsburgh, PA 15224
412.338.1818
info@droz.com
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