ABOUT

AN AWARD WINNING CREATIVE AGENCY

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Droz Marketing Approach

Droz Marketing has refined a suite of solutions specifically tailored to help companies grow and prosper. The firm consults with businesses and organizations, developing marketing plans, communications, branding and web/digital marketing strategies to accelerate revenue growth.

Each solution is specifically geared to help businesses solve a set of problems – with measurable, manageable outcomes to create awareness, retention and long term profitability. In all our solutions, we focus on four critical themes:

1. Accountability. We see business development as a manageable function to achieve measurable outcomes. Our Marketing Scorecard™ report provides you with ongoing documentation of results.

2. Integration. We see business development as a manageable function to achieve measurable outcomes. Our Marketing Scorecard™ report provides you with ongoing documentation of results.

3. Creativity. Ideas aren’t for everyone. But if you want to have a compelling position in the market, you’ll need to have a differentiating idea.

4. Process. Our success hinges on time-tested best practices that allow us to balance creativity and accountability, providing measurable marketing outcomes within budgets and time frames. For example, our 10-step MAP ™ process provides a surefire way to establish strategies, budgets and responsibilities for achieving outcomes.

Meet the Team

Droz Marketing Leadership
Dan Droz

Dan Droz

President

That silhouette in the window on the second floor, as you drive past 4916 Liberty at any time of day or night, is probably Dan, putting the finishing touches on a marketing plan, tweaking an identity or innovating a new product.  Since 1980, he’s touched up, tweaked and innovated for over 500 companies and pontificated about the value of design, accountability and branding in countless journals, international conferences and bars. He also served as an Adjunct Professor of Design Management at Carnegie Mellon University where he founded the nation’s first program in multidisciplinary product development (now a graduate program) and directed the Design for Business Project. He’s been recognized for design and marketing excellence in the U.S. and abroad including the Designers Choice Award (I.D. Magazine, Best of U.S. from Abitare (Italy), and many Daphne, Hermes and Marcom awards. In 1996, Dan was recognized as one of seven outstanding design alumni of Harvard University, his alma mater, at the 25th anniversary of Carpenter Center for Visual Arts. His clients have also received 15 “Marketer of the Year” awards, granted by the AMA, more than any other marketing firm in America.

Email Dan ››

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Rob Handley

Rob Handley

Creative Director

Rob oversees the design and production of all collateral, advertising, branding, Web site and video production at DROZ. Rob has more than 20 years of agency design and art direction experience and has worked closely with hundreds of marketing directors to design and produce ads, brochures, billboards, TV spots, point-of-purchase displays, signage and special business events. Rob has also produced long and short form non-broadcast videos and multi-media programs for corporate marketing and communications applications.

Prior to joining DROZ, Rob served as Creative Director at Gateway Studios. He graduated from The Ivy School of Professional Art in 1977. His work has received numerous ADDY, CASE, IABC and MATRIX awards for excellence in marketing, design and advertising.

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Aaron Metosky

Aaron Metosky

Digital Director

Aaron works closely with our Creative Director and Account Managers to create marketing materials for our clients, including websites, collateral materials, identities and advertising campaigns. Aaron has extensive experience in Web site and communications design for non profits, religious organizations and professional corporations.

Aaron previously served as Website & Digital Communications Director for the Jewish Community Center of Pittsburgh, Assistant Creative Director at Perkins Eastman and Multimedia Specialist for Burt Hill and helped found BH International Creative Services division at Burt Hill. He has won numerous awards for his work. He received his B.F.A. in Interactive Media Design from Syracuse University and an Associates Degree in Web and Graphic Design from the Art Institute of Pittsburgh.

Email Aaron ››

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Marilyn Lucarelli

Marilyn Lucarelli

Business Director

Marilyn brings a diverse Office Administrator/ Corporate Secretary experience to Droz. She has over twenty years of office administration and accounting expertise, with a strong emphasis in the design and engineering fields.

As Droz’s Office Administrator, she is responsible for managing the day-to-day operations including the administrative tasks, accounting, payroll, invoicing and human resource functions. Most importantly, she strives to keep the busy and energetic team organized and well supplied.

When Marilyn is not managing the office, she enjoys family time, bowling, gardening and her Golden Retriever, Sidney.

Email Marilyn ››

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Dan Droz Live! Now Available for Public Speaking Engagements.
"Amazing. Compelling. Inspirational."

AWARD WINNING CLIENTS

“Droz Marketing is AMAZING… They transformed our brand, website, marketing materials and overall voice and leverage our position… The entire staff is responsive, innovative and hits the nail on the head every time… Droz makes it fun, effective, efficient and builds an environment of collaboration and productivity.”

APRYLE DAVIS, Marketing Director, Markosky Engineering

AWARD WINNING CLIENTS

“Describing our time with the Droz team, it was ‘surprising, yet obvious!’ Virtually every aspect of every project had us on the edge of our seats in anticipation — they exceeded every expectation. They solve every problem in a creative way, and expand our possibilities. They elevate the role of marketing and involve everyone.”

CRAIG ELIAS, Executive Director, AWI

AWARD WINNING CLIENTS

“Droz Marketing has been our turn key solution for everything — from branding to websites! They defined a market penetrating strategy, helped us define a unique marketplace position, developed our website, marketing, communications — everything! They masterfully created a consistent brand, and they truly cared, it showed.”

EVAN SEGAL, CEO, Dormont Manufacturing

AWARD WINNING CLIENTS

“Droz thrilled us with their designs and professionalism. They’re always on target, on time and deliver when it counts. Our website, branding and marketing were simply perfect! Pure delight! Well coordinated and their designs always say and look how we want. They are a wonderful team. Droz simply was the perfect partner.”

ANNE D’APPOLONIA, Marketing Director, Propel Schools

AWARD WINNING CLIENTS

“I want to thank Droz for their dedication. Always a pleasure to work with and they delivered an amazing campaign. We were lucky to collaborate with such a talented, professional team. Droz never made any request seem impossible and were 100% reliable, had great execution and communication.”

HARRY LITMAN, United States Attorney (PA)

AWARD WINNING CLIENTS

“Droz delivered INSTANT brilliance — we had no brand, message, our name was even a mess. They delivered us a new brand, message, NAME, website, complete overhaul. We could now dominate the market again. Higher sales, profits, better margins & we LOVE the ‘WeissCrispy Treats’ & the ‘Weissification‘ of the world!”

LOU WEISS, Head ‘Weissguy’, Weisshouse Design

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