ABOUT

AN AWARD WINNING CREATIVE AGENCY

Expand Your Brandwidth

Droz Marketing Approach

Droz Marketing has refined a suite of solutions specifically tailored to help companies grow and prosper. The firm consults with businesses and organizations, developing marketing plans, communications, branding and web/digital marketing strategies to accelerate revenue growth.

Each solution is specifically geared to help businesses solve a set of problems – with measurable, manageable outcomes to create awareness, retention and long term profitability. In all our solutions, we focus on four critical themes:

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1. Accountability. We see business development as a manageable function to achieve measurable outcomes. Our Marketing Scorecard™ report provides you with ongoing documentation of results.

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2. Integration. We see business development as a manageable function to achieve measurable outcomes. Our Marketing Scorecard™ report provides you with ongoing documentation of results.

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3. Creativity. Ideas aren’t for everyone. But if you want to have a compelling position in the market, you’ll need to have a differentiating idea.

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4. Process. Our success hinges on time-tested best practices that allow us to balance creativity and accountability, providing measurable marketing outcomes within budgets and time frames. For example, our 10-step MAP ™ process provides a surefire way to establish strategies, budgets and responsibilities for achieving outcomes.

Meet the Team

Droz Marketing Leadership

Dan Droz

President

That silhouette in the window on the second floor, as you drive past 4916 Liberty at any time of day or night, is probably Dan, putting the finishing touches on a marketing plan, tweaking an identity or innovating a new product. Since 1980, he’s touched up, tweaked and innovated for over 500 companies and pontificated about the value of design, accountability and branding in countless journals, international conferences and bars. He also served as an Adjunct Professor of Design Management at Carnegie Mellon University where he founded the nation’s first program in multidisciplinary product development (now a graduate program) and directed the Design for Business Project. He’s been recognized for design and marketing excellence in the U.S. and abroad including the Designers Choice Award (I.D. Magazine, Best of U.S. from Abitare (Italy), and many Daphne, Hermes and Marcom awards. In 1996, Dan was recognized as one of seven outstanding design alumni of Harvard University, his alma mater, at the 25th anniversary of Carpenter Center for Visual Arts. His clients have also received 15 “Marketer of the Year” awards, granted by the AMA, more than any other marketing firm in America.

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Rob Handley

Creative Director

Rob oversees the design and production of all collateral, advertising, branding, Web site and video production at DROZ. Rob has more than 20 years of agency design and art direction experience and has worked closely with hundreds of marketing directors to design and produce ads, brochures, billboards, TV spots, point-of-purchase displays, signage and special business events. Rob has also produced long and short form non-broadcast videos and multi-media programs for corporate marketing and communications applications.

Prior to joining DROZ, Rob served as Creative Director at Gateway Studios. He graduated from The Ivy School of Professional Art in 1977. His work has received numerous ADDY, CASE, IABC and MATRIX awards for excellence in marketing, design and advertising.

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Aaron Metosky

Digital Director

Aaron works closely with our Creative Director and Account Managers to create marketing materials for our clients, including websites, collateral materials, identities and advertising campaigns. Aaron has extensive experience in Web site and communications design for non profits, religious organizations and professional corporations.

Aaron previously served as Website & Digital Communications Director for the Jewish Community Center of Pittsburgh, Assistant Creative Director at Perkins Eastman and Multimedia Specialist for Burt Hill and helped found BH International Creative Services division at Burt Hill. He has won numerous awards for his work. He received his B.F.A. in Interactive Media Design from Syracuse University and an Associates Degree in Web and Graphic Design from the Art Institute of Pittsburgh.

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Marilyn Lucarelli

Business Director

Marilyn brings a diverse Office Administrator/ Corporate Secretary experience to Droz. She has over twenty years of office administration and accounting expertise, with a strong emphasis in the design and engineering fields.

As Droz’s Office Administrator, she is responsible for managing the day-to-day operations including the administrative tasks, accounting, payroll, invoicing and human resource functions. Most importantly, she strives to keep the busy and energetic team organized and well supplied.

When Marilyn is not managing the office, she enjoys family time, bowling, gardening and her Golden Retriever, Sidney.

Email Marilyn ››

See Dan Droz Live!

Now Available for Public Speaking Engagements.
“Amazing. Compelling. Inspirational.”

CONTACT DAN

AWARD WINNING CLIENTS

Droz Marketing is AMAZING. In less than 2 months, they helped us transform our brand, website, marketing materials and overall voice and leverage our move. The entire staff is responsive, innovative and hits the nail on the head every time. Also, Dan makes it all fun, including getting us all addicted to 100 Grand candy bars.”

– APRYLE DAVIS, Marketing Director, Markosky

AWARD WINNING CLIENTS

“If I had one phrase to describe our experience with the Droz team, it would be ‘surprising, yet obvious.’ Virtually everything they do exceeds our expectations, not just because it solves the problem in a creative way, but expands our possibilities. They elevate the role of marketing and get everyone involved.”

– CRAIG ELIAS, Executive Director, Architectural Woodworking Institute

AWARD WINNING CLIENTS

All of us at Propel continue to be thrilled with the service that Droz provides to us. Somehow, you guys consistently manage to deliver products that are right on target and right on time. When I look at our website, brochures, the publicity, our letterhead and other printed materials, I am so pleased. Everything looks so sharp and well coordinated…Our meetings seem as though we are having a casual conversation, but they always have an agenda and believe me, they make sure we get through it! Thanks for being such a great partner.”

– ANNE D’APPOLONIA, Marketing Director, Propel Schools

AWARD WINNING CLIENTS

Thank you for all your work on Operation TARGET. You were always a great pleasure to work with and you put together a terrific campaign. (We) were very lucky to have been able to collaborate with such a talented, professional and nice crew.“

– HARRY LITMAN, United States Attorney for District of Pennsylvania

AWARD WINNING CLIENTS

Droz Marketing has been our turn key solution for everything we needed, from branding to our website. They defined a strategy to enable us to further penetrate our markets, helped us define a unique position in the marketplace, developed our web strategy and marketing communications..everything. They’ve really helped us create a consistent brand and have worked well with everyone in the firm.”

– EVAN SEGAL, CEO, Dormont Manufacturing

AWARD WINNING CLIENTS

Before we were Weisshouse, we were Modern Curtain and Rug Company. Dan pointed out that we weren’t modern, we didn’t sell curtains, and rugs meant a bad hairpiece. Droz turned us around with a powerful brand, website and strategies that help us dominate our market. They are truly partners. They came up with the WeissCrispy Treat and the general Weissification of the world, and a brand that increased our exposure, our sales, our margins, and the magnitude of my migraine headaches.”

– LOU WEISS, Head ‘Weissguy’, Weisshouse Design Store